Minggu, 08 Februari 2009

Of course, you’re very knowledgeable on the content of your site and the products or services you sell. Why not create a newsletter for your visitors? Even if a visitor bookmarks your site, there’s no guarantee they’re going to visit again. But if you can offer interested articles and tidbits in a newsletter that you send via email weekly, bi-weekly, or monthly, you can keep them coming back. You’re providing them with information that is of interest to them and, in return, you’re gaining a regular visitor to your site who, if isn’t a customer at the time, will probably turn into one. It’s a good idea to put a privacy policy on your site that applies to customers and subscribers. This way, they know when they purchase something or sign up for a mailing, that you’re not going to use their email address for spam, sell it to other websites, or otherwise find ways to make them regret ever visiting your site.

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